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3 Quick SEO Tips for Some Social Networking Sites

October 29, 2010

Many know that SEO (Search Engine Optimization) plays a key role in the page ranking of your sites. Ideally, everyone wants to be listed on the top of page one. The keywords that you use, along with the age of your site are major factors. But did you know that even the link structure of your social media profile page and your blog can effect your rankings?

1. The link structure for the social media sites Twitter is fine, because it ends with your name or username. But when you open a Facebook account, your profile page ends with a string of numbers, e.g. http://facebook.com/profile.php?id=123456789. When you give out your Facebook URL your name isn’t on it, so it makes it near impossible for people to remember it, but it also makes it hopeless for search engines to give this a high ranking when someone “googles” your name. This is easily fixed. You can quickly change that number to a username here. If your account is brand new, find at least 20 “Friends” before you attempt to make this change. Otherwise, Facebook will tell you that you need to verify your account by adding your cell phone number (which is only valid for U.S. numbers), and then it sends you a text message with a confirmation code. I’ve entered the code in the designated place, and Facebook told me for two different accounts that the code is invalid. I’ve tried this several times, and it never works, so save your time and efforts. After 20 friends and a few status updates, you should be able to proceed without a problem. You will be given a few options. Choose the name you prefer, but know that once you change it, it’s final. Afterwards, you’ll have a  web address like: http://facebook.com/john.doe or http://facebook.com/jdoe. This is easier to remember, and is better for page ranking than those random numbers.

2. If you have a self-hosted WordPress blog, you might notice numbers at the end of your post’s link. Of course, you’d prefer having the title of the post in the URL. Improve your SEO by changing this before you publish the post. Simply go to settings in your Dashboard and find Permalinks. Click on Custom Structure. Here you have a few options, but to keep it simple, my example will include the author’s name and name of the post. In the box I would type exactly: /%author%/%postname%/ You can also add %category% %year% %month% or %day%.

3. Your LinkedIn URL can be changed too include your full name. In the Edit Profile mode, click on edit to the right of your Public Profile URL. At the top of the next page click edit,  to the right of Your Public Profile URL. Now you can add whatever name you’d like to be known by, so your URL will look like http://www.linkedin.com/in/johndoe. When someone “googles” you, your LinkedIn profile will get a higher page ranking.

So if you’re wondering why your WordPress blog post has a lower ranking than you thought it would have, or why people can’t find you on Facebook by using search engines, now you know. You’ll see a higher ranking, and perhaps more traffic by making these minor adjustments.

 

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